Article - There are many techniques in branding
PRINTING a logo is etched into a steel metal plate which is then filled with ink. A silicone cushion (pad) is pressed onto the plate and the cushion picks up the design and transfers the logo onto the product.
SCREEN PRINTING
A logo is cut out of a piece of porous, finely woven fabric which is then stretched over the product. A screen is placed on top of the fabric and ink is placed on top of the screen. A squeegee (rubber blade) and a piece of gauge is then used to push the ink evenly onto the product in the form of your logo.
EMBROIDERY is a form of stitching strands of some material on to a layer of another material. Most embroidery uses thread or wool.
DOMING is the process of adding a glass-like, plastic-resin bubble to a 2-D surface, which transforms it into an eye-catching, 3-D product. A dome sticker can be as many colours as you would like and it can adhere to most surfaces including curved, rough, smooth and soft. This has become a very popular way of branding promotional items.
LASER ENGRAVING is the practice of using lasers to engrave or mark an object. It can be technical and complex, and often a computer is used to drive the movements of the laser head.